Goal of the study

In the course of increasing dynamics on global markets and technological disruptions, Product and Portfolio Management faces diverse challenges and opportunities as the interface between market knowledge and technological expertise.

Targeting at a comprehensive exploration of this topic, an international benchmarking study was conducted by the Complexity Management Academy and RWTH Aachen University (WZL) in cooperation with an industrial consortium consisting of Diehl Metering, Kion Group, Peri, Rittal, Schaeffler, Thyssen Krupp and Wago.


The study aimed at a comprehensive elaboration of successful and sustainable approaches within the main functions of Product and Portfolio Management in industrial practice:

Based on an effective Market Intelligence, relevant market and competitive information was gathered to be translated into product ideas. Product ideas were subsequently being evaluated with respect to economic and technical performance indicators before New Product Development was initiated. During the whole life cycle, single products as well as diverse portfolios were continuously being controlled and optimized as part of the Lifecycle Management. Since IT-Tools are increasingly being utilized in the environment of Product and Portfolio Management, successful approaches in this regard will equally be considered as practical types of Organizational Implementation.


Timeline

The benchmarking study is designed in three phases over 10 months. During the initial Screening phase data is captured in a global context based on the questionnaire. As part of the Evaluation phase, the returns are analyzed while all participants are provided with an individual positioning within the overall study results. In collaboration with our industrial and scientific expert network promising approaches are further analyzed by case studies with the respective participants of the study. According to the overall motto “Learn from the best”, best practices are shared across the successful practice companies and the consortium in the course of five Company Visits.


Scope of the study


Market Intelligence

Which are state of the art methods, enabling a professional Product and Portfolio Management in terms of systematically utilizing data from markets and customers to establish a comprehensive Market Intelligence?


New Product Development

How can Product and Portfolio Management efficiently and effectively participate in prioritization, planning and execution of product development projects?


Lifecycle Management

What are best practices in successfully managing and optimizing single products as well as diverse portfolios throughout the whole life cycle?


IT-Tools

Which are state of the art IT-Tools, facilitating product managers‘ daily work in terms of gathering, analyzing and presenting product and market related information?


Organizational Implementation

Which forms of organizational structure have proven success in industrial practice and which skills are required to establish a sustainable Product and Portfolio Management?


Get in touch

Maximilian Kuhn, M.Sc. RWTH
Prokurist
Complexity Management Academy GmbH
Campus Boulevard 30
D-52074 Aachen
T +49 241 80 28196
M +49 151 43164208

Email: maximilian.kuhn@complexity-academy.com

Maximilian Kuhn

Maximilian Kuhn


Dr. Christian Dölle
Oberingenieur - Abteilung Innovationsmanagement
Werkzeugmaschinenlabor WZL der RWTH Aachen
Campus Boulevard 30
D-52074 Aachen
T +49 241 80 27568
M +49 151 43184343

Email: c.doelle@wzl.rwth-aachen.de

Dr. Christian Dölle

Dr. Christian Dölle


This website is using cookies to provide a good browsing experience.

These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

This website is using cookies to provide a good browsing experience.

These include essential cookies that are necessary for the operation of the site, as well as others that are used only for anonymous statistical purposes, for comfort settings or to display personalized content. You can decide for yourself which categories you want to allow. Please note that based on your settings, not all functions of the website may be available.

Your cookie preferences have been saved.