In the course of increasing dynamics on global markets and technological disruptions, Product and Portfolio Management faces diverse challenges and opportunities as the interface between market knowledge and technological expertise.
Targeting at a comprehensive exploration of this topic, an international benchmarking study is being conducted by the Complexity Management Academy and RWTH Aachen University (WZL) in cooperation with an industrial consortium consisting of Diehl Metering, Kion Group, Peri, Rittal, Schaeffler, Thyssen Krupp and Wago.
The study aims at a comprehensive elaboration of successful and sustainable approaches within the main functions of Product and Portfolio Management in industrial practice:
Based on an effective Market Intelligence, relevant market and competitive information is gathered to be translated into product ideas. Product ideas are subsequently being evaluated with respect to economic and technical performance indicators before New Product Development is initiated. During the whole life cycle, single products as well as diverse portfolios are continuously being controlled and optimized as part of the Lifecycle Management. Since IT-Tools are increasingly being utilized in the environment of Product and Portfolio Management, successful approaches in this regard will equally be considered as practical types of Organizational Implementation.
Please be invited to utilize the questionnaire to challenge your company’s Product and Portfolio Management strategy. As a participant you will also receive a descriptive analysis of the study’s results as well as an indication about your individual positioning in comparison to a wide range of leading industrial companies’ product and portfolio management. Furthermore you might be elected as one of five successful practice companies, which will be invited to visit each other in order to learn from the best.
The benchmarking study is designed in three phases over 10 months. During the initial Screening phase data is captured in a global context based on the questionnaire. As part of the Evaluation phase, the returns are analyzed while all participants are provided with an individual positioning within the overall study results. In collaboration with our industrial and scientific expert network promising approaches are further analyzed by case studies with the respective participants of the study. According to the overall motto “Learn from the best”, best practices are shared across the successful practice companies and the consortium in the course of five Company Visits.
Which are state of the art methods, enabling a professional Product and Portfolio Management in terms of systematically utilizing data from markets and customers to establish a comprehensive Market Intelligence?
How can Product and Portfolio Management efficiently and effectively participate in prioritization, planning and execution of product development projects?
What are best practices in successfully managing and optimizing single products as well as diverse portfolios throughout the whole life cycle?
Which are state of the art IT-Tools, facilitating product managers‘ daily work in terms of gathering, analyzing and presenting product and market related information?
Which forms of organizational structure have proven success in industrial practice and which skills are required to establish a sustainable Product and Portfolio Management?
Sebastian Schlösser, M.Sc. RWTH
Complexity Management Academy GmbH
Campus Boulevard 30
T +49 241 80 2 80 19
M +49 151 515 695 58
Merle Jank, M.Sc. RWTH
Complexity Management Academy GmbH
Campus Boulevard 30
T +49 241 80-20621
M +49 151 729 219 53
Limitation of liability for internal content
The content of our website has been compiled with meticulous care and to the best of our knowledge. However, we cannot assume any liability for the up-to-dateness, completeness or accuracy of any of the pages.
Pursuant to section 7, para. 1 of the TMG (Telemediengesetz – Tele Media Act by German law), we as service providers are liable for our own content on these pages in accordance with general laws. However, pursuant to sections 8 to 10 of the TMG, we as service providers are not under obligation to monitor external information provided or stored on our website. Once we have become aware of a specific infringement of the law, we will immediately remove the content in question. Any liability concerning this matter can only be assumed from the point in time at which the infringement becomes known to us.
Limitation of liability for external links
Our website contains links to the websites of third parties (“external links”). As the content of these websites is not under our control, we cannot assume any liability for such external content. In all cases, the provider of information of the linked websites is liable for the content and accuracy of the information provided. At the point in time when the links were placed, no infringements of the law were recognisable to us. As soon as an infringement of the law becomes known to us, we will immediately remove the link in question.
The content and works published on this website are governed by the copyright laws of Germany. Any duplication, processing, distribution or any form of utilisation beyond the scope of copyright law shall require the prior written consent of the author or authors in question.
A visit to our website can result in the storage on our server of information about the access (date, time, page accessed). This does not represent any analysis of personal data (e.g., name, address or e-mail address). If personal data are collected, this only occurs – to the extent possible – with the prior consent of the user of the website. Any forwarding of the data to third parties without the express consent of the user shall not take place.
We would like to expressly point out that the transmission of data via the Internet (e.g., by e-mail) can offer security vulnerabilities. It is therefore impossible to safeguard the data completely against access by third parties. We cannot assume any liability for damages arising as a result of such security vulnerabilities.
The use by third parties of all published contact details for the purpose of advertising is expressly excluded. We reserve the right to take legal steps in the case of the unsolicited sending of advertising information; e.g., by means of spam mail.
WZLforum gGmbH an der RWTH Aachen
vertreten durch die Geschäftsführung:
Kirstin Marso-Walbeck M.A.
Tel.: +49 241 80 23614
Fax: +49 241 80 22575
Amtsgericht Aachen HRB 4824
Umsatzsteueridentifikationsnummer: DE 153211913
The contents and works created by the site operators on these pages are subject to German copyright law. Duplication, editing, distribution and any kind of use outside the limits of copyright law require the written consent of the respective author or creator. Downloads and copies of this site are only permitted for private, non-commercial use.
As far as the contents on this site were not created by the operator, the copyrights of third parties are respected. In particular, the contents of third parties are marked as such. Should you nevertheless become aware of a copyright infringement, please inform us accordingly. As soon as we become aware of any such infringements, we will remove such content immediately.
As a service provider, we are responsible for our own content on these pages in accordance with § 7 Section 1 of the German Telemedia Act (TMG). According to §§ 8 to 10 TMG, however, we are not obliged as service providers to monitor transmitted or stored third-party information or to investigate circumstances that indicate illegal activity.
Obligations to remove or block the use of information in accordance with general laws remain unaffected by this. However, liability in this respect is only possible from the time of knowledge of a concrete violation of the law. As soon as we become aware of such violations of the law, we will remove these contents immediately.
Our website contains links to external websites of third parties over whose contents we have no influence. Therefore, we cannot assume any liability for these external contents. The respective provider or operator of the pages is always responsible for the contents of the linked pages. The linked pages were checked for possible legal infringements at the time of linking. Illegal contents were not recognizable at the time of linking.
However, permanent monitoring of the content of the linked pages is unreasonable without concrete evidence of a violation of the law. If we become aware of any infringements, we will remove such links immediately.